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Steve & Linda Goldfarb

Steve & Linda Goldfarb

Interviewed by Luke Symon and Jackson White April 8, 2026 ~33 min read
Voices of St. Helena

Luke Symon: This is Luke Symon. I’m pleased to welcome Linda and Steve Goldfarb, who I am interviewing on behalf of the Saint Helena Historical Society’s oral history program. We are conducting this interview at 9:48 o’ clock on Wednesday, April 8th, 2026, at Steve and Linda’s beautiful home. Welcome Steve and Linda, can you please begin by telling us where you were born?

Steve Goldfarb: Okay, well, I was born first, so I’ll go first. I was born in Brooklyn, New York in 1943.

Linda Goldfarb: During World War Two.

SG: I didn’t know that at the time there was a war going on. Didn’t affect me much in the early years. So my entire family on both sides had immigrated from different parts of Europe, both sides of the family. My father’s side of the family was in the Bronx, New York and my mother’s side moved to Brooklyn, New York altogether. I can remember that I had each side of the family and these were all people living in close proximity at the time. My father’s side of the family had, I think seven brothers and a sister. And on my mother’s side of the family there were six sisters and two brothers. So they were really large families. And I was ultimately born into a family where I had fifty-five first cousins. In terms of my earliest memories, I lived on a street in Brooklyn across the street from the elementary school and behind the elementary school was just a vacant field. And I can remember that, everybody was always out on the street. But of course I was too young to be allowed to go into the street. But if I misbehaved, my father would take me across the street to the empty lot and sit me down because I knew I wasn’t allowed to cross the street. So I would just sit there until he would come and get me. So that was what I remember the earliest way of punishment.

LG: Before Social Services.

LS: All right.

LG: You want me to go?

LS: Yes, sure.

LG: Okay. So I was born in Walnut Creek, but my parents moved out to Berkeley when I was nine months old. So I don’t have a lot of memory about Walnut Creek because I was so young. But I lived in the same house that they moved into when I was nine months old until my dad died at the age of ninety-eight. So he lived in that house for over sixty years. And I lived in that house until I moved out at twenty-one. So my parents came from Eastern Europe, so my dad was Romanian and my mom was Hungarian, but they actually met at a dance in San Francisco and my mom didn’t speak much English and my dad asked her to dance, and she said she would, but, you know, could he speak slowly because her English was very poor. And he said, what do you speak? And she said, Hungarian. And because he was from Romania, they also spoke Hungarian there, so it was a good match. And they were married until they each died at over fifty-five years, so they were married a long time. And my grandmother and my aunt, so my dad’s sister, they were taken by the Germans into Auschwitz, into the concentration camp. So they were there for a year, and then when the war ended, they were able to get out. And ultimately my grandmother and my aunt moved to San Francisco and were reunited with my dad. And I had no siblings, so whenever we went on vacation, we always had to take a friend because I didn’t like being by myself. I think as far as their experiences, having been pretty poor in Europe, I know whenever they cook anything, they cook it on the stove, and then the pot would go right into the fridge because they didn’t want to waste a tiny bit of food. And then would come back out of the fridge and then would sit on the stove and reheat. And I remember my parents, when they made coffee, they would make coffee the first day, and it was nice and fresh, and then that would stay on the stove, not under fire for a week, and they reheat it every day. So by the end of the week, it was thick coffee. But that was just to save money, because they didn’t want to toss it out like we would. So, their experiences in Europe were totally different. I mean, they saved every penny that they possibly could. Because of the war, they believed, you never know when something else could happen. And so they were very frugal with their money. And my childhood passions were always animals, so I just love dogs, I loved horses. When I went to camp as a kid, I went to a place called Farview Ranch Camp. That was a camp that had all kinds of animals that you got to take care of. So I would say the most memorable figure that really stood out for me was my dad and my grandmother, just because of the way they were so interested in everything I did. And they seemed really proud of whatever I did. And my grandmother, having gone through what she did, was just really a strong character, having gone through Auschwitz and all of that.

LS: Alrighty, so where did both of you guys go to college? And what were your overall experiences through that part of your life?

SG: Well, I went to college at University of California at Berkeley. It was an interesting way to go to college because I never thought about going to college or where I would go to college. My family moved out from Brooklyn. And I went to starting in sixth grade in Los Angeles where they moved to, and then went through junior high school there and high school at LA High. And I was much more interested in seeing if I could play sports than go to college. But a good friend of mine who was a year older got into Berkeley and I can remember asking him, where was Berkeley? That was how little I thought about going to college. And he said where he was going, and I said, that’s great. And I never thought about any other school. I asked him where it was, and he said it was across the bay from San Francisco. And I remembered that at one point a few years earlier, my parents took a trip with me and my two siblings and went up to San Francisco. And I like the trip, so I said, okay, I’ll go there. I had no idea whether it was difficult to get in there or anything else. It was the only school I applied to. I got in and that’s where I went to college. I got a degree in Business administration because I was a history major and my father told me that was silly. What was I going to do with a history degree? So I switched over to Business Administration having no great interest in it, but guess I felt parental pressure to do that. I finished up, I got a degree in four years and after that I went to law school at Berkeley and stayed there for three years. And that’s sort of the end of my four year experience in education. Now the difference is I went to Berkeley at a unique time. It was the 1960s and I started out living in an apartment with a couple of friends and then I joined a fraternity, and lived there through my junior year. And then by the senior year, the Free Speech movement had taken over in Berkeley and I got very interested in that. And I wound up spending my senior year traveling around the country, mainly in California, trying to explain to people what the Free Speech movement was and why people should be more interested in it. So it shaped my entire future.

LS: And now what would you say were your fondest memories, sort of like in that part of your life with the free Speech movement and college in general?

SG: The one thing that always stands out in my mind during that time period, aside from the fact that I had a great time at Berkeley, I loved going to school there. As the free speech movement took over, it sort of consumed me. And in my senior year, I spent a good deal of time on the road with a gentleman named Mario Savio, who was the leader of the Free Speech movement. And we went around talking to different places in California to explain to people what the Free Speech movement was all about. I think I enjoyed that part because I was away from school and still getting credit for going to school. But there was one event that took place there that really struck me that I had never thought about because we were so deeply engrossed in free speech and how important that was, that we went to do a lecture in a Jewish temple in LA where there were about a thousand people there, and we were doing our routine stuff that we did every place we went, and then some gentleman got up and said, you’re so for free speech, would it be okay if somebody like Hitler got up and said what he wanted to say? And it was the first time that I realized there’s limitations on free speech. And I think it focused my entire life after that.

LS: All right, Linda, can you please tell us what your college experiences were? And sort of the same thing that your husband covered.

LG: I can’t match for sure. So I went to a place called Armstrong University, it was in Berkeley, it was a business school, and I got a degree in legal administration. And so while I was going to school, I needed a part time job and his law firm was looking for part time help. So on the job boards at the university, they had a listing for somebody who would just come in after school and help them out at the law firm. And so I applied for that job when I just started school. So I started school in October, and on October 25th his partner, because he was a lawyer, hired me. And I think you [Steve] were even out of town. I hadn’t met him for like a month after I started working there. So I go to school from 8:00-2:00 and then I get on BART and then I go into downtown Oakland where the law firm was, and I work from 2:30 to 5:30 every day. And at that point he’s eleven years older than me. He was married, going on his third child. And so there was no thought of anything like this. Obviously, I was dating my high school boyfriend still, but my experience in going to school there got me the job at the law firm. And I eventually became a paralegal and then the office manager. And so I really just enjoyed doing what we did. He didn’t talk about this, but we did redevelopment and affordable housing. So we just like here in Saint Helena, they’re trying to find housing for people who can’t afford it. That’s what the law firm did. So I found that really gratifying. Fond memories, you know, I don’t have a lot of fond memories because, like, go to school, go to work, go to school, go to work. But my fond memory was that I met him because of that experience, which was great. And it actually took us a while before we eventually got together, but we did. And so now we’ve been together thirty-seven years.

LS: All right.

LG: Yeah.

LS: Wow, Congratulations.

LG: Thank you.

LS: So it appears that both you guys spent quite some time in the Bay. So what were the benefits of living in the Bay, considering that your family was there and you felt a part of the community for a long time.

LG: So when you say Bay Area, you’re not thinking, like, up here, you’re thinking, like the Bay Area, like Berkeley?

LS: That’s what I mean.

LG: I think for both of us living in the Bay Area, I’m so glad that we spent, you know, a good portion of our lives there because we moved up here in 1997. Just the access to everything that you have, San Francisco culture that you have there, the diversity that you have there. So when we moved here, our youngest son was fifteen, so he went to Saint Helena High, 10th, 11th, 12th [Grades]. But I’m glad that he had the experience of living there. And when he came up here, a lot of parents didn’t want their kids to associate with Chris because he was the boy from Berkeley. And it was like, you know, Telegraph Avenue and all that. And so when he got his license, he would take his friends and they’d drive back to Berkeley. And I think a lot of parents were nervous about that, but I think he helped expose them to sort of a world outside of Saint Helena. But then again, you know, there was crime. So where we lived, we lived in the Berkeley hills in a nice place, but our car got broken into I don’t know how many times. So, you know, it’s a great experience, but living in a city is very different than living in the country where you can go out at night and not have to think twice about safety and that kind of thing. But, yeah, I think everybody needs to spend some time in a larger area. And then a lot of people end up coming back to a small town, which is good. But you experience, you know, what it’s like to live in a city.

LS: Would you say the same thing, Steve, what your wife covered?

SG: Yeah, I mean, first of all, it was all I knew. I lived in Brooklyn and then lived in Los Angeles. And so coming up to the Bay Area wasn’t a big change. Of course, the weather was totally different, the scenery was much greater. I enjoyed it much more. But there’s so much to do in a city that there isn’t to do anywhere else. And so it was a great place to really grow up and grow into things. But got to the point when we started our lives together, we were living in Berkeley and we were working in Oakland and we did that for a number of years and then we moved the business to San Francisco. And that was a big change from Oakland to San Francisco, and we got to experience so much more of what goes on in the Bay Area. But even that time was difficult because we had children at home and we were working full time jobs and we were commuting two hours a day each way to get to and from San Francisco. That we finally said it’s time to leave.

LG: So the disadvantages would be, I think, the congestion and traffic. But do they outweigh the benefits? No, I don’t think the disadvantages outweigh the benefits.

SG: No, I think if it was done at a different time of life, we might have felt differently about it. But basically, being young and active we loved being in the area all the time. But then eventually we decided, okay, enough is enough, and came up here, packed up the bags and moved up to St. Helena almost on a wing, because we knew nothing about it.

LG: We liked coming up here, we came up here for fries, breakfast.

SG: But we weren’t big wine drinkers, so it wasn’t like, oh, we have to come up to the wine country, but we like coming up here and we like the beauty and the quiet of the area. And so that’s where we came.

LS: And now, you all said that the drive to move up here was because you felt tired of the city, right?

SG: Yes.

LG: Yeah.

LS: And now, what was Saint Helena like when you first moved here?

SG: Well, for us it was somewhat similar because when we moved up here. Well, I should say, first of all, we didn’t intend to move up here. We came up here mainly because it was Linda’s birthday and I made no plans.

LG: You made plans to golf.

SG: Yes. And realized that was wrong. So I told her I had planned this wonderful weekend up in Saint Helena, which was not true. We had planned nothing. So we drove up here, and I figured we’d figure it out when we got here. And we came in and drove into town, and we had breakfast at Gilwood’s, and had a great time. And now I’m figuring out what are we going to do with the rest of the time? Certainly nothing. So there was a real estate office next door, and we saw that. And we had gone there a few times in the past. Always, “What’s for sale in Saint Helena?” but that was just a whim, you know, we weren’t planning anything, so I told her, well, we should go in and see if they have anything that we might be interested in. I’m trying to fill a day. And we went in, and it was one of those real estate offices, that have rows of desks where all the agents sat, and I looked up, and there was the agent that we had talked to a year or two before. We walked back there. She didn’t bother getting out of her chair, because obviously we never bought anything or really took anything seriously, and she reached down on her desk and she picked up a flyer and she tossed it across her desk to me, and she said, “Here, this place is going on the market tomorrow. Why don’t you go look?” No offer to take us, Just, “Go look”. Well, because I had such a busy schedule already planned for the rest of the day. I said, “Let’s just change our plans. Let’s go see this house”, and that’s the house we’re sitting in right now. We drove up here, we saw the house, we couldn’t get in because we had no realtor and no key. So we walked around the outside. We really liked what we saw. It’s hard not to, we were sitting here surrounded by vineyards and mountains.We called the realtor, she came out, and by 9:00 that night, we owned the property. That was our total experience of really getting to know Saint Helena.

LG: But the property came with six rows of vines, and we had no intention of making wine. We weren’t into wine, but we didn’t know what to do with those six rows. And people started when it was fall, and we bought the house in May. Fall came, and people were picking grapes. And I thought, you know, we got to do something with these six rows. So we got a book on how to make wine, and Steve and I went out with our scissors and started clipping grapes. And eventually our neighbors took pity on us and said, you need to get somebody who knows what they’re doing. And they brought some people over from Sunshine and picked the rest of the grapes, and we made the wine ourselves. And it seemed to turn out okay. We just did it by the book. But I was on the board of the animal shelter, We Care, up here. And Dean & DeLuca was sponsoring the event we did. So we asked Dean & DeLuca, which is now where the MAC is in understudy, and asked them if they would put our wine that we made into a blind tasting just to see, like, is it worth anything? And the wine critic who was tasting the wine came to our house the next week and said, “This is really good. You guys have really good terroir land out here. You ought to think about this” And we’re like, “huh? Maybe”. Because we were trying to figure out, since we’re not doing law anymore, what will we do next? I said, “Well, we can make wine”, and so this guy said, “You know, I know a woman who’s got two little kids, so she’s looking for a small project. She can help you guys make wine”. Because we knew that we couldn’t take on making wine ourselves since we didn’t really know what we were doing. So we hired her, and then we decided we were doing Custom Crush up at Valentine, and we didn’t like somebody else controlling everything that happened to do with the grapes. And so we started looking into maybe we could make the winery. And so we started getting plans done, went to the city, and the city was like, no, you shouldn’t be doing this in your area. And we had neighbors, who were really not happy with us. But eventually we prevailed and got a permit to build the winery. And so we built this winery, it was done in 2002, we moved the wine back from Valentine, and we’ve been making it here ever since.

LS: Sweet. And now, since y’all weren’t born in this wine country market and y’all didn’t study viticulture. Would y’ all say it is pretty simple or very complex getting involved in this market?

LG: The people that we talked to who helped us were really nice. And that made it really easy for us. They helped us figure out the best equipment to buy and the best flooring to put in. Having a winemaker, obviously, if we didn’t have a winemaker, it would have been horribly complicated. But having the architect who did this and the people who helped us and the vision of what we wanted it to be, it wasn’t simple, but it didn’t feel hard. A lot of nice people surrounded us doing this.

LS: And would you say that the local wineries here saw y’all as competitors or did they offer help?

LG: They all offered help. Nobody treated us like we were competing with them. They were all like, you know, let us show you what works best for us. We lent people our equipment, they lent us theirs. Like, our forklift didn’t work one day and somebody just brought their forklift over. So as opposed to the legal business, where everybody’s very tight knit and close, we don’t share any information up here. People were really open and nice.

SG: I think from that point, there’s this great misconception in Napa Valley that there’s all these wineries competing with each other. And of course, everybody’s trying to be successful. But when we started out, because we knew nothing, we went to thirty small wineries and we saw what they did. And then we asked all of them to help us. And of the thirty wineries that we went to see, every one of them agreed to help. And we learned early on that the way the Napa Valley works and the way it’s successful is because people don’t compete. We’re not trying to put down the next guy so we could sell our wine. If we all work together, we’ll do much better. And that’s how we’ve experienced these last twenty-nine years.

LG: Yeah.

LS: And now twenty-nine years in the valley, what would you say that the growth of this town was over almost three decades?

SG: When we moved to Saint Helena, there were 6,200 people that lived in this town. There are now somewhere between 5,100 and 5,300 people living in this town. It has gone down, not up.

LG: A lot of part time people. So people who live in the city and have a weekend house. And when we moved here, I think there were more people who were here full time.

SG: So that’s the way it has changed.

LG: That’s a big change.

SG: But it has not grown.

LG: Yeah, Population is strong.

LS: And now you mentioned that your son came here and experienced the local high school here. Would you say that the experience was overall good, mediocre, or great?

LG: Excellent, it was really excellent. Now, would he have said that while he was in high school? Probably not, small town, the whole thing. But looking back, he’s really happy he grew up here at 10th, 11th, 12th. He became the DJ for RLS, for dances. He made some money doing the scratching stuff back then. Met his wife, his wife went to Napa High. Wasn’t the wife then, obviously, but this young lady went to Napa High. He met her, and they ended up dating. He went to UC Davis, she went down to San Diego. And when he graduated, he moved down there with her. And they’ve been now married for fifteen years and have three kids. So I would think he would say yes, this was a really good experience and really good education this high school has, I think it’s a really good place.

LS: Yep.

LG: Do you think so?

LS: Oh, yeah. Very, very fortunate. And now, what would you say would be the one thing that you would call Saint Helena, looking back at it and the main point on why it sounds so great?

LG: I think the sense of community here is so nice. In Berkeley, because it’s such a big city, you barely know your neighbors. When we first moved here, there was a little girl who was the daughter of a firefighter, and she was battling cancer. And I remember, within the first couple of months we were here, they had a huge fundraiser for her. There was a parade down Main street where she’s sitting on the fire truck, and people raising money. I think this community really helps each other. You just feel like if you need anything, somebody is here to help you out. Where in a big city, you feel like you’re much more on your own. When you go to the store, you always run into somebody you know. It’s a place that feels good.

LS: Wonderful. And now how did you guys implement yourself into the local community?

LG: Well, I think our son being in high school made a big difference because you meet parents. I think if you moved here as an adult without a kid, it’d be a lot harder to meet people. You’d have to get involved in different organizations. Because I love animals, I got on the board of the animal shelter, and I met people that I’m really good friends with through that. Tell them about your involvement in our town.

SG: Yeah, whether it’s a small town or a large town, a lot of the problems are the same. They are just on a different scale. But I was always involved in affordable housing and that became a big issue in this town. How do we build more housing for people who need to live here or want to live here? And so we started an organization called Our Town Saint Helena, and I’ve been actively involved in trying to build housing for twenty years, and I continue to do it. It gets harder and harder and harder to do it because it’s more and more expensive. But it’s critical because otherwise you change the whole character of your community, which is happening a little bit in Saint Helena because if a third of your residents don’t live here full time, they’re not actively involved in what happens in this community. They come up for the weekends or whatever and have a good time, but that doesn’t help the quality of the schools, it doesn’t help keep the businesses open here that the locals would need. So there’s lots of challenges in a small town, like St. Helena. And it will continue.

LS: what do you think would fix those challenges over time?

LG: Trying to educate people about affordable housing and what it means. Because there’s a lot of people who, often the nimbys, don’t want affordable housing near them because they think it’s lower class people or they won’t be as clean or whatever. And I think there’s a misconception about what affordable housing is. And the projects that you’ve done, they’re beautiful, they’re really nice and people take really good care of their properties. So I think just having the public informed and educating people about affordable housing would help. What do you [Steve] think?

SG: Yeah, I think that’s true, but I think also because it is a small town, there are some people that don’t want to participate in the town. They’re here either it’s a vacation home, they come up and have a great time in a beautiful community, or they keep more to themselves and say, “No, I don’t want things to change”. But it does make a difference when you drive down the street, and see houses that we have seen here for the last twenty-nine years and all of a sudden they go on the market and they’re being sold and completely redone and now put on the market for astronomical amounts of money. And people that are living and need to work in this community can’t afford that. And those properties aren’t even sold to full time residents. Makes a big difference in this town because the population of the schools are going down. And maybe people say it doesn’t make a difference, but it does because there’s programs that used to be undertaken at the schools that can’t be because the schools can’t afford it, because there’s not enough people paying taxes to go to the schools. So there’s a transition period now in Saint Helena and the other small communities in this valley are all facing it. And hopefully the right decisions are going to be made. And it’s not like we want to have 20,000 people living in Santa Helena, but we’d like people living in all the houses that are here, and all the people that work here don’t have to drive twenty, thirty, forty miles a day each way to get to work.

LS: And now you mentioned prior that there are many families and wineries that helped you all get your footing in this town. Were there any notable people that truly stood out and truly helped you throughout the whole process?

SG: The answer is yes.

LG: I can’t think of anybody, because they were all really helpful. I mean, certainly our contractor who built this winery was hugely helpful. He wasn’t helpful as far as making wine or getting people in the industry involved with us, but he was here for two years, so just getting to know him and building the winery was a huge education for us, having known nothing about wineries or building the winery or that kind of thing, but I can’t think of any individual. planning director was really helpful in helping us get the plans approved.

SG: Yeah, I think when we started out, on this street, which is not what I would call central. It’s just an off street that goes nowhere. There were seventeen families that lived on this street, and when it came time for us to get a permit, fourteen of them opposed us. And that’s not atypical in a small town because it wasn’t like they had anything against us, what they had was they were opposed to change. And they started by telling us that the reason that they opposed having a winery up here is because of all the traffic that it caused. I mean, you [Jackson] lived on this street. You know there’s no traffic on this street. And we take people out to the street, we always tell them, be careful because of all the traffic. But there’s no traffic here. That wasn’t the problem, the problem was change. And, so you have to battle that a lot in a small community. And for the most part, the same people are living on this street that lived there then. And we get along with them great, and they have no problem. But it was just the whole idea of having something different. And I’ll give you a quick example, people went to the city council and opposed us getting a permit because they thought at first it was the traffic. And when that wasn’t going over well, as a good example, they said well what about the children, the children that play on the street, you have to be careful with having people coming to a winery. At the time they were making the argument there were no children that lived on the street. Yes, but Jack already lived here behind us. He was used to us already. That’s kind of the problem that small towns have. The biggest concern, whatever the issue, for us here, was building a winery. Go to another street, it’ll be another thing. But what they don’t want is change. They want things just the way they remember it being they got here. That’s difficult. You have to keep growing.

LS: Now, would you say that change is the current biggest flaw in this community and that’s why we’re seeing a constant decline in population?

SG: Well, I think the fact that it’s a very desirable area to live in, that hasn’t changed from the day we got here.

LG: I think that people are getting priced out of coming up here. I think the cost of housing is so prohibitive that a little tear down is like a million dollars. So I think less people are moving elsewhere, further out or maybe into the foothills if they want a second home. But coming to Saint Helena, just really pricey, especially for a family with kids. It’s hard.

SG: So a lot of the new housing that is selling in St. Helena is not being sold to people who want to live here full time, it becomes more of a vacation community. And that’s not very helpful.

LG: You lose the feeling of community when people live in the city and they come up on weekends with their friends. They’re not really invested in the community.

SG: So it means they’re not invested in the schools, they’re not invested in making sure the part of the town they don’t come up to visit is in good shape. So it changes the sense of community.

LS: And now overall, how would you all say your life has been so far in this town and in contrast to where y’ all were prior to being up here?

LG: Better. I think our life’s absolutely better living up here, meeting all the people that we met up here. You know, we were so busy commuting and raising kids in the Bay Area that we didn’t even really take advantage of living in the Bay Area and coming up here, even though we have the winery, it’s a slower pace, and I just think it’s just a healthier place to live. So I would say our lives are way, way better than they were in the Bay Area. And I think even now, we think, if we ever moved back to the Bay Area, what would we do? Yeah, I can’t imagine. I think being up here is just. It’s just. It’s a good way of life.

LS: And now what are your hopes for the future of this town and yourself and y’alls winery?

SG: Well, it’s a transition time in this valley.

LG: Wine sales are down, tours are down. When we came in 1970, everything was up, there were cult wines, and all this stuff with wineries was a big deal. And now it seems like less people are drinking wine, less people your age, young people are drinking beer or cocktails. I think wine has lost its favor with a lot of people. And the price of wine, Napa Valley wine prices are really high, our wine is $185 a bottle. I wouldn’t spend that much on a bottle of wine. You know, it’s a lot of money. So it’s hard for people to pay that kind of money for a bottle of wine. So my hope is that we’re sort of in the slump and it’ll come back. We want the winery, obviously, to survive, so we can maintain our lifestyle up here.

SG: I think this is a glitch, it may not be a short glitch, and price has a lot to do with it in that for people to buy our wine, they have to pay a lot of money, which means they need to have a lot of money, because that’s not the first thing you spend your money on, so that’s a problem. Young people are not buying as much wine, wine is expensive in this valley. And so if you lose the people that are between twenty and thirty-five because they’re not buying wine, that doesn’t really impact us because those people are not buying online now because it’s too expensive. But when they’re thirty-five or fourty-five, you want them to buy the wine and you’re not drinking wine growing up, so it’s not part of their culture. And so we’ll have to see if we have another turnaround on that and I think we will because when you look at the history of wine sales or just wineries going back to Europe at the beginning they’ve been able to manage for centuries of growing their business. We just have to make sure we don’t price ourselves out. But it gets harder when everything gets more expensive because if it costs you x dollars for food you have to make it up someplace else. So the whole thing has to work its way out. That’s going to take some time.

LS: All right, well thank you for letting us interview y’all.

LG: Thank you.

LS: It’s been such a pleasure. It’s been personally pretty straightforward and just a good experience for both me and Jackson.

LG: Good, really nice, good questions.

LS: Thank you. All right, well have a great rest of ya’lls day. ​